It’s actually very interesting in The Sims how the pronouns change all the time. I’m sitting there playing the game and I’m talking about, "Oh, first I’m going to get a job, then I’m going to do this, then I’m going to do that." And then you know when the character starts disobeying me, all of a sudden I shift and say "Oh, Why won’t he do that?" or "What’s he doing now?" And so at some point it’s me kind of inhabiting this little person, and I’m thinking, "It’s me, I’m going to get a job and I’m going to do x, y, and z." But then when he starts rebelling, it’s he. And so then I kind of jump out of him, and now it’s me vs. him. You know what I’m saying?

— from Celia Pearce’s interview with Will Wright